Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.
(Othello, Act II, Scene 3)Shakespeare could make an entire tragedy out of what happens when you're so focused on your reputation that you lose sight of what's really important. It seems that at least some authors may have fallen for the same trap, buying their way to a good name without earning it.
If you've been living in a cave for the past couple of weeks you may not know what I'm talking about. I'll explain.